proof of performance

The Outdoor Media Specialist
Scientific Planning | Compliance Audit | Traffic Count

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OOHtificate

The state-of-the-art technology driven auditing services for outdoor media.

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Planning TOOHL

A data centric technology that helps you plan your outdoor media campaigns scientifically.

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About

little information

Who We Are?

We are an outdoor advertising audit firm that offers insights to marketers based on the video analytics derived from realworld videos.

What We Do?

We offer services to brands to plan, monitor and analyze their outdoor campaign with accuracy and speed.

Why We Do It?

Because out of home advertising is considered to be most crucial for an organisation as they cannot monitor their media asset all the time.

Since When?

POP was founded in 2010 and since then it is keeping an eye on 6k media assets including billboards, bus shelters, bridge panels and other such platforms.

Know us a more in detail

Proof-of-performance

Proof of Performance Data Services Pvt. Ltd. is a platform offering credible metrics of the out-of-home ecosystem, using innovative technology to drive effective business solutions through traffic count and classification, demographic data, VI Rating system, traffic driving patterns and historical trends, with its coverage in more than 1500+ towns PAN India.
It uses concepts of Video Analytics and Cloud Computing among others by focusing on accountability and advanced analytics and measurement as a "neutral 3rd party service provider" for the advertising and media industry. Using POP's data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed.


  • Winner of The Economic Times Power of Ideas Initiative, 2010
  • One of the Top 15 Winner of IBM SmartCamp, Regionals Finals, Delhi 2015
  • Economic times 15 Hot startups for 2015
  • Seed funded by Department of Science and technology , Govt. of India
  • Funded by YourNest Angel Fund

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Download our latest brochure containing all our latest features, services and coverage.

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Our Services

Know about Proof-of-Performance offerings .

Out of Home Advertising Audit

We audit media asset consumption in 1500+ towns thus preventing revenue leakage and provide a value added OOHtificate service to clients.

Traffic Count & Classification

Our video monitoring service gather traffic counts . This counts include volume , speed , classification , pedestrain studies etc

Head count & Gaze Detection

Highly useful for media owners for identifying high visibility spots and price them accordingly.

Media Planning & Optimization

We use scientific & analytical methods to analyze and optimize the best media asset for your target audience in correct location.
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BookmyOOH

An initiative of Proof of Performance

The Process we follow

Process 01: Plan

Give us a call we will visit your office to discuss about your campaign plans, about our sevices and packages.

Process 02: Strategy

Provide us your asset photos as our stringer will perform the OOH tracking and send us the detail along with metadata.

Process 03: Android App

Real time monitoring of assets through android based mobile application that lets our on-field office to clicks pictures of OOH site and send data along with metadata.

Process 04: Quality check

Quality check is done in order to ensure correctness of OOH site with provided image an after that data is uploaded to the users control panel.

Process 05: OOHtificate generation

After performing the above process OOHtificate is generated that enables user to track their asset consumption, and as there is no mannual interference , the data is tamper proof and so it is auditable.

Some Fun Facts

Before anyone is not told

CLIENTS WORKED WITH
OOHTIFICATES GENERATED
TOWNS COVERED IN AUDITS
TERABYTES VIDEO DATA

Our Happy Clients

Brands who trust us

Latest News

BJP hires 'Proof of Performance to track activities'

15
Aug , 2013

The Bharatiya Janta party has hired Proof of Performance Data services (POP), a specialist in out-of-home advertising database, to monitor the outdoor campaign activities of the Congress Party in Delhi.

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YourNest Angel Fund Invests in Proof of Performance

28
Mar , 2012

YourNest Angel Fund , an early stage venture capital firm has announced it s first investment in Proof of Performance Data Services (POP). The company is a CIEE Porfolio company , was among the top 15 winners of the Economic times Power of Idea contest

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Economic times 15 hot start-ups of 2015

29
Dec , 2014

The startup focus lies primarily on its in-house technology driven auditing service for outdoor media that enables the user to track their asset consumption across 1500+ towns in India. The firm helps plan outdoor media campaign scientifically.

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Proof of Performance Data Services to raise funds for overseas expansion

9
Jan , 2015

Proof of Performance Data Services (PoP), an outdoor advertising monitoring firm that the Bharatiya Janata Party hired last year to audit its Lok Sabha campaign, is looking to raise some bridge fund to support its expansion in Indonesia and Africa.

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Proof of performance raises funds from YourNest Angel Fund

23
Dec , 2014

Noida based Proof of Performance Data Services Pvt Ltd (POP) which offer insights to marketers based on the video analytics derived from real world videos, has raised funding from YourNest Angel Fund, an early-stage venture capital firm.

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Our Address

  •   Proof of Performance Data Services Pvt Ltd. ,

            # 212, Block 4, Ganga Software Technology Park ,

            Sector 29, Noida - 201301 , UP, India
  •   (+91)9212-664-664
  • hsingh@proof-of-performance.com
  •   proof-of-performance
  • proof-of-performance-data-services-pvt-ltd

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