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About Us
Proof of performance was formed to bridge the gap existing in the outdoor advertising domain, between the deliverable and the actual ground situation. The need was felt to provide a credible third party validation mechanism to the stake holders, and bring a semblance of accountability.
The wide spread of the displays across a vast geographical spread further added to the complexities of effectively monitoring and ensuring performance of campaigns along stipulated frameworks.
Combining a dedicated task-force across demanding terrains and s, cityscapes with technology and tools , proof of performance by born. Promoted by professionals drawn from marketing, advertising and technology, it provides innovative solutions to core issues faced by the industry.
A damaged hoarding or a half lit billboard can be damaging to the brand's reputation, at times distorting the message altogether. If it is unreported and continues to be visible to the audience across several days, the money spent on the advertising can become counterproductive. Proof of performance has in place stringent checks and counter measures to ensure the highest level of quality that the mission critical service requires.
With the seal of performance, the clients can be rest assured that the campaigns are performing as planned, and are reaching out to the target audience.
Each region covered has a head of operations, who has under him a manager in each of the cities, who leads the team in the particular city. There is a parallel to that ensures quality over various parameters. The field staff is equipped with various tools and devices, ranging from PDA's, Digital cameras, wireless sets etc, as dictated by operational requirements. |
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